Halapp: A food directory for web and mobile case study
Halal food directory, available both on the web and as an iOS mobile app.
The Project
The idea
The Halapp team approached us with the idea of creating an iOS mobile application aimed at Muslims in the UK, to allow them to find nearby Halal establishments. Importance was placed on ensuring that only certified Halapp establishments were to be listed on the platform, due to non-halal meat being commonly mis-sold as halal.
The app was to feature searching for halal establishments by name, postcode, city/town or even the user's current location. Information for selected establishments was to include details on the facilities offered, opening times, food served, contact details, and so on.
Our approach
Our approach was an API first one, with the goal to have both the website and mobile application sharing the same core functionality. This approach allowed us to cut development time, granting Halapp a quicker time to market.
We recommended that Halapp should have a mobile-friendly web platform, instead of being limited to the iOS market. Having a web platform allowed Halapp to access the entire mobile and web markets. Through search engine optimisation, the web platform allowed users to more easily discover Halapp through search engines - more quickly increasing Halapp's user-base.
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Get in touchThe platform
The Halapp website was developed as a mobile-friendly web application and launched in February of 2015, along with the iOS app on the App Store.
Web and mobile app features
- Establishment searching by name, postcode or city/town
- Geo-location based searching
- Advanced search filtering
- Search results list and map
- Establishment profiles
- Google maps integration for directions
- Responsive, mobile friendly design
- Recently viewed establishment list
- User favourite establishments list
- Suggested nearby establishments
- Search engine optimisation
Behind-the-scenes features
- Administration and establishment owner dashboard
- Establishment management system
- Data change audit trail
- Advertisements integration
- Payment/subscription service integration
- Search and establishment analytics
- Well designed API shared by website and mobile app
- Business intelligence insight with bespoke analytics
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Get in touchFeature breakdown
Business directory
Businesses register to be featured on Halapp
Allowing businesses to sign up and set up their own account enables Halapp to scale with a small admin team, as inputting data for a large number of businesses and keeping them up to date is a very time consuming task.
Location-based search
Discover food establishments in relevant locations
Location search using the current device location, postcode, city, or town.
Data segmentation
Refine search results with domain specific filters
Search results can be reduced down to more relevant results, increasing the likelihood of finding a satisfactory establishment.
Easy favouriting
Build a list of favourite establishments, without an account
Favourited establishments are stored on the device, making the process as frictionless as possible. Users are often offput by first having to register for services before being able to use them.
Google Map integration
Search results represented on a map
An interactive Google Map shows the locations of establishments from the search results. Map markers can be expanded to view establishment information,