Project outline: Building Temptr's social discovery mobile app
The core idea for the mobile app was to bring together the best of Tinder, Twitter and Instagram
into one neat, polished and simple package - swiping,
statuses, checking-in, instant messaging and photo sharing were to be Temptr's core features.
The social discovery app was to be developed for both iOS and Android
as native mobile apps, ensuring near full market coverage - a critical aspect of such a
platform, where the number of users in an area needs to be as high
as possible in order for there to be content within the app.
Tinder profiles were extremely limited at the time, only featuring photos and a short bio,
making it rather superficial and difficult to get a feel for
potential matches' personalities. Temptr aimed to solve this problem by providing more
well-rounded profiles. It was also felt that Tinder's user
interface left much to be desired and could be improved upon.
A step-by-step approach
Our iterative approach to development allowed the project to be built up over a number of
stages, dictated by feedback from early testers, to
grow the product towards a market-fit, without the need to fully define every aspect of the
project at the outset.
Temptr planned to see large numbers of users from day one, as a result of its marketing campaign
and expected press coverage. We ensured that the back-end
cloud architecture was designed to scale with demand at short notice, to avoid the risk
crippling marketing momentum gained resulting in large burst of users.
Delivering the mobile application
Temptr was available on iOS and Android from day one, with a worldwide release. Keeping the
familiar swiping to like and dislike, made popular by Tinder,
Temptr made several improvements of the user interface, such as creating more room for
Temptr has undergone continuous innovation since its initial release, further extending its
feature-set and value. One of the most notable additions was adding
background location tracking to support showing potential matches that users have crossed paths
with in the real world. In app purchases were added to the app,
opening a revenue stream, allowing users to purchase 'Tempts' - the ability to place your
profile at the start of a selected user's queue, increasing the chances